Society for
Understanding
God
Within and
Around
You
About Us
Society for Understanding God Within and Around You (SUGWAY) is a non-profit organization founded by Sadhguru Swami Anilji Maharaj with the sole purpose of spreading good in society. It is a platform for Swami Anilji to carry out the holy intent of bringing the ancient eternal knowledge of Indian culture, called Atma Gyan or Brahma Gyan, to people who seek peace from chaotic life, thereby bestowing on them a state of bliss at the highest level. SUGWAY inspires as person to discover the knowledge of experiencing everlasting happiness in their daily life.
About Us
Society for Understanding God Within and Around You (SUGWAY) is a non-profit organization founded by Sadhguru Swami Anilji Maharaj with the sole purpose of spreading good in society. It is a platform for Swami Anilji to carry out the holy intent of bringing the ancient eternal knowledge of Indian culture, called Atma Gyan or Brahma Gyan, to people who seek peace from chaotic life, thereby bestowing on them a state of bliss at the highest level. SUGWAY inspires as person to discover the knowledge of experiencing everlasting happiness in their daily life.
Vision
SUGWAY’s vision is to be the guiding light for all those who are struggling in life’s uncertainty and wish to find peace.
Just as Lord Krishna gave Arjuna the armour of Self-Realisation when Arjuna was engulfed in agony on the battlefield of Kurukshetra, and made him see the world and its simulations for what they were, SUGWAY wants to help every person suffering from misery and guide them towards a happy and contented life.
SUGWAY welcomes everyone, regardless of their identity and background, to experience eternal bliss.
Vision
SUGWAY’s vision is to be the guiding light for all those who are struggling in life’s uncertainty and wish to find peace.
Just as Lord Krishna gave Arjuna the armour of Self-Realisation when Arjuna was engulfed in agony on the battlefield of Kurukshetra, and made him see the world and its simulations for what they were, SUGWAY wants to help every person suffering from misery and guide them towards a happy and contented life.
SUGWAY welcomes everyone, regardless of their identity and background, to experience eternal bliss.
Mission
SUGWAY intends to achieve its vision of paving the way to eternal happiness with the formula of 3G seva: Guru Seva, Gau Seva, and Gita Seva.
Guru Seva is the service to one’s spiritual master, who guides the seeker on the path of Self-Realization. Guru Seva is considered a way of expressing gratitude, devotion, and surrender to the guru, who imparts the sacred knowledge of the scriptures and the inner Self. Guru Seva involves various activities, such as listening to the guru’s teachings, following the guru’s instructions, serving the guru’s needs, and spreading the guru’s message.
Gau Seva is the service to the cow, which is a symbol of selfless giving, similar to Guru Seva in Indian culture. The cow is treated with the utmost sanctity because it is seen as a life-nourisher. Gau Seva is considered a way of honouring the cow, which is also regarded as the mother of all living beings and the abode of many gods and goddesses. Gau Seva includes various activities such as feeding and protecting the cow, as well as offering prayers to it and providing necessary donations to the gaushala.
Gita Seva is the service to Shrimad Bhagavad Gita, which is one of the most revered scriptures in Hinduism. Shrimad Bhagavad Gita is a dialogue between Lord Krishna and Arjuna, in which Krishna imparts the supreme wisdom of the Self. Gita Seva is considered a way of attaining the grace of Lord Krishna, who is the Jagat Guru, the source of all knowledge. Gita Seva includes various activities such as reading, reciting, studying, and teaching the Gita, as well as following its teachings in one’s daily life.
In SUGWAY, a person is guided and encouraged to dive deep into the wisdom hidden in the ancient scriptures and apply this wisdom to their daily life by performing 3G seva.
Mission
SUGWAY intends to achieve its vision of paving the way to eternal happiness with the formula of 3G seva: Guru Seva, Gau Seva, and Gita Seva.
Guru Seva is the service to one’s spiritual master, who guides the seeker on the path of Self-Realization. Guru Seva is considered a way of expressing gratitude, devotion, and surrender to the guru, who imparts the sacred knowledge of the scriptures and the inner Self. Guru Seva involves various activities, such as listening to the guru’s teachings, following the guru’s instructions, serving the guru’s needs, and spreading the guru’s message.
Gau Seva is the service to the cow, which is a symbol of selfless giving, similar to Guru Seva in Indian culture. The cow is treated with the utmost sanctity because it is seen as a life-nourisher. Gau Seva is considered a way of honouring the cow, which is also regarded as the mother of all living beings and the abode of many gods and goddesses. Gau Seva includes various activities such as feeding and protecting the cow, as well as offering prayers to it and providing necessary donations to the gaushala.
Gita Seva is the service to Shrimad Bhagavad Gita, which is one of the most revered scriptures in Hinduism. Shrimad Bhagavad Gita is a dialogue between Lord Krishna and Arjuna, in which Krishna imparts the supreme wisdom of the Self. Gita Seva is considered a way of attaining the grace of Lord Krishna, who is the Jagat Guru, the source of all knowledge. Gita Seva includes various activities such as reading, reciting, studying, and teaching the Gita, as well as following its teachings in one’s daily life.
In SUGWAY, a person is guided and encouraged to dive deep into the wisdom hidden in the ancient scriptures and apply this wisdom to their daily life by performing 3G seva.
Gau Seva at Ashram
As cow is said to be pure, life-giving and life-nourisher, hence, the presence of a gaushala on the ashram land makes it even more pure and hallowed. SUGWAY takes in the cows that were abandoned by poor farmers and those that were saved by the police while they were on the way to slaughter houses. We gladly accept any abandoned cow as a blessing. The fodder for the cows is procured directly from a farmer. No cow is exploited for any sort of commercial activity. Cows in our gaushala are provided with regular health check-ups and vaccinations. Any sick cow is given immaculate care and attention. Today, our family of cows has grown up to a hundred.
SUGWAY accepts donations for the welfare of these holy bovine mothers.
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